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Exploiting IT for Business Benefit provides a highly readable introduction to the subject of aligning IT with business goals. Making it perfect for the busy IT and business practitioner.
Among the key areas covered are:
- Cost/benefit and risk analysis
- Business-driven system design
- Integration and implementation
- Programme management
- Enterprise resource planning (ERP)
- Internet business
- Business to business (B2B) and business to consumer (B2C)
- Customer relationship management
The book is intended for business managers and IT professionals keen to learn more about how IT can lead to greater business benefit. This is through improved efficiencies, greater cost savings or increased sales and market share.
Key Features and Benefits:
- Shows how IT's strength can be leveraged for the benefit of the entire organisation, leading to greater cost savings and productivity.
- Covers many different aspects of business and IT management, providing an entry-level introduction to the subject of business and IT alignment.
- Written in a highly readable fashion, making it useful for novice and master IT practitioners alike.
Author: Bob Hughes
Publisher: BCS
ISBN 10: 1902505921
ISBN 13: 9781902505923
Pages: 204
Format: Softcover
Published Date: 1 October 2008
Availability: In Stock
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